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My prototypical customer would be a woman about 25 who is obsessed with her dog. She would enjoy jogging, hiking, and overall being outdoors. She would have a Starbucks addiction and multiple social media accounts (FB, Instagram, Snapchat, etc). She would drive a white Toyota Rav-4. She would watch everything on Netflix. No children yet, but she has a boyfriend and wants a family in the next few years. She has a steady career as a pediatric nurse and volunteers at the local humane society.